Road Safety for Canadian Practitioners: Module 5 - Implementing Road Safety Programs

This module addresses a variety of issues that are critical to the success of different kinds of road safety programs: the need for a road safety vision; how road safety fits into organizational structures; how to create and leverage leaders, champions and coalitions; how to conduct communications and outreach effectively; how to develop an action plan, and find and allocate the necessary funding; how to integrate safety into road management regimes; and how to evaluate program effectiveness.

This module has no prerequisite learning, although learners may find it helpful to either complete Module 1 – Foundations of Road Safety, or bring an equivalent level of personal experience, before taking Module 5 – Implementing Road Safety Programs.

There are ten submodules, each of which includes a recorded lecture, a short quiz, and a handout with the lecture slides (PDF format). In addition, the course handout summarizes each submodule’s learning objectives, additional reading, and suggested exercises.

This course will run on desktop or laptop computers (Windows 7 or later, Mac OS X 10.9 or later) and on tablets or mobile phones (Android OS 5 or later, iOS 11 or later).

Learners will have access to the course for twelve months from the date of payment. 

Learning objectives

After completing the following submodules, learners will be able to:

Submodule 5.1 – Setting Road Safety Visions and Principles (49 minutes)

• Explain what road safety programs are
• Define various types of road safety programs
• Recall the history and features of typical road safety programs/action plans
• Explain the critical importance of having a road safety vision
• Overview the fundamental principles of road safety visions

Submodule 5.2 – Organizational Frameworks (24 minutes)

• Discuss range of places where road safety fits in an agency
• Highlight the interdisciplinary aspects of safety
• Show linkages between various agency components when considering safety

Submodule 5.3 – Road Safety Leaders and Champions (11 minutes)

• Define the role of leaders and champions in road safety programs
• Show both top-down and bottom-up approaches
• Highlight the differences between advocacy and political support

Submodule 5.4 – Multidisciplinary Coalition Building (25 minutes)

• Describe the importance of partnerships and coalitions to improve safety
• Show how coalitions can be created and the success they can achieve

Submodule 5.5 – Communication and Outreach Strategies (28 minutes)                        

• Describe the role of communications and outreach in safety improvements
• Explore the role of marketing
• Show how selecting and measuring key metrics are critical for determining success

Submodule 5.6 – Funding Sources for Safety Programs (33 minutes)

• Discuss how to apply a business case model to road safety programs
• Review funding opportunities, including cost sharing and grants

Submodule 5.7 – Road Safety Action Plans (23 minutes)

• Describe the features of a road safety action plan
• Show how a road safety action plan gets approved
• Review timeline considerations for a road safety action plan

Submodule 5.8 – Road Safety Budget Allocation (14 minutes)

• Ways to identify budgeting sources for a road safety plan
• Components of a road safety plan budget
• Linking the budget to outcomes

Submodule 5.9 – Integrating Road Safety into Road Management Regimes (34 minutes)

• Examine the range of road management regimes
• Describe ways to bring road safety into road management regimes

Submodule 5.10 – Evaluation of Program-Level Effectiveness (35 minutes)

• Review the steps for evaluating safety programs, and possible measures of safety effectiveness
• Define the impact and process of performance measures
• Detail how selection and measurement of metrics are critical for determining success

Instructor

Brian Malone, P.Eng., PTOE, RSP₁ – CIMA+

Brian has over 30 years of civil and transportation engineering experience with a focus on traffic safety studies, audits and reports, as well as policy development and operations research. He helped develop TAC’s Manual of Uniform Traffic Control Devices for Canada, Sixth Edition, the TAC/CITE Canadian Guide to Traffic Calming, several books of the Ontario Traffic Manual, and FHWA’s Signalized Intersection Guide. He often provides input on strategic, controversial or context-sensitive projects, and has led over 300 legal reviews with CIMA+. Brian has also created and presented numerous training courses related to road safety for FHWA, ITE, Ontario Good Roads Association, and the Ontario Traffic Council.

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